SEO Content Marketing Services

Content strategy

We meet with you to clarify your goals so we can develop a clear blog strategy, with ongoing communication around blog topics, required content, and approvals as may be needed.

Regular articles

We create regular articles for your website blog.

Articles are created and published on a monthly schedule (one per month) unless otherwise specified.

SEO keywords

We conduct thorough research and use leading tools and technology to determine appropriate keywords to target in articles for search engine optimisation (‘SEO’).

We do this to ensure we’re writing content that’s in line with what people in your target market are searching for online, which will help give your website more visibility.

Article length

Articles are up to 300 words each unless otherwise specified.

Article feature image

If your blog setup allows for each article to have a feature image, we will select appropriate high-quality free stock images to be used as feature images for the articles we create (unless you provide us with images instead).

Images will typically be selected from reputable sources such as Adobe Stock Images.

Editing

Prior to publishing articles, we allow up to two rounds of edits for each article.

Publishing articles (Argon-developed sites only)

We will publish the articles we create for you on your blog. This includes doing all content entry on your website needed to publish each article.

Meta data and URL (Argon-developed sites only)

Whenever we publish an article, we will review the article’s meta data (meta title and meta description) and URL to ensure these are appropriate. The meta title and meta description are the page title and page description that appear in search engine results, while the URL is the article’s website address.

Blog categories (Argon-developed sites only)

We will create appropriate blog categories if not already established, and ensure all new articles we publish are appropriately categorised.